London
“1” December 2025
This Privacy Policy (hereinafter – the Policy) applies to all information that the online store Markarts.uk,
located at the domain name of the store, may obtain about the User while using the online store website, programs, and products.
1. DEFINITIONS
1.1. For the purposes of this Privacy Policy:
1.1.1. “Website Administration” – authorized staff managing the website on behalf of Geronimo Corp, responsible for determining the purposes and lawful bases of personal data processing under the UK GDPR and Data Protection Act 2018.
1.1.2. “Personal Data” – any information relating to an identified or identifiable natural person.
1.1.3. “Processing of Personal Data” – any operation performed on personal data (collection, storage, use, disclosure, deletion, etc.), with or without automated means.
1.1.4. “User” – an individual accessing and using the online store Website Markarts.uk.
1.1.5. “Cookies” – small data fragments stored by a User’s browser and returned to the server with each subsequent request.
1.1.6. “IP address” – a unique network identifier of a device connected to the internet.
2. GENERAL PROVISIONS
2.1. Use of the Website constitutes acceptance of this Privacy Policy.
2.2. If the User disagrees with the Policy, they must stop using the Website.
2.3. This Policy applies only to Markarts.uk. We are not responsible for third-party websites linked from ours.
2.4. The Website Administration does not verify personal data for accuracy.
3. SUBJECT OF THE POLICY
3.1. This Policy establishes obligations of the Website Administration regarding protection, lawful processing, and confidentiality of personal data provided by the User when registering on the Website or placing an Order.
3.2. Personal data processed may include:
3.2.1. full name;
3.2.2. phone number;
3.2.3. email address;
3.2.4. delivery address;
3.2.5. billing information when required.
3.3. The Website may automatically collect:
IP address;
cookie data;
browser information;
pages visited;
referrer;
time and date of access.
3.3.1. Users may disable cookies via browser settings, but this may affect Website functionality.
3.3.2. IP address logs are used for security, fraud prevention, and diagnostics.
3.4. Any additional data (order history, device information, etc.) is stored securely and not disclosed unless required under this Policy.
4. PURPOSES AND LEGAL BASES OF DATA PROCESSING
4.1. Personal data may be used for:
4.1.1. User identification and order processing;
4.1.2. Providing full access to personalised Website features;
4.1.3. Communication regarding orders, deliveries, and support;
4.1.4. Fraud prevention and Website security;
4.1.5. Maintaining accurate records;
4.1.6. Account creation (with User consent);
4.1.7. Payment processing and tax compliance;
4.1.8. Technical and customer support;
4.1.9. Sending updates, special offers, newsletters (with User consent);
4.1.10. Advertising communication (with User consent).
4.2. Lawful bases for processing (UK GDPR):
– Performance of a contract (order fulfilment)
– Consent (marketing emails, cookies)
– Legitimate interests (fraud prevention, analytics)
– Legal obligation (tax or accounting requirements)
5. METHODS, THIRD-PARTY SHARING & INTERNATIONAL TRANSFERS
5.1. Processing is carried out lawfully, fairly, and transparently, with or without automated means.
5.2. Personal data may be shared with:
– courier and delivery services;
– payment processors;
– email service providers;
– IT hosting providers.
Sharing is strictly limited to fulfilling orders and providing services to the User.
5.3. Personal data may be transferred outside the UK (e.g., EU or US) only with adequate safeguards such as:
– adequacy regulations;
– Standard Contractual Clauses (SCCs).
5.4. In the event of a data breach, Users will be notified as required under UK GDPR.
5.5. We implement organizational and technical security measures to prevent unauthorized access, alteration, disclosure, or destruction of data.
5.6. Both parties shall take reasonable measures to prevent losses due to data leakage.
6. RIGHTS OF THE USER (DATA SUBJECT RIGHTS)
Under UK GDPR, Users have the right to:
6.1. access their personal data;
6.2. request correction of inaccurate data;
6.3. request deletion (“right to be forgotten”);
6.4. restrict processing;
6.5. object to processing based on legitimate interests or direct marketing;
6.6. request data portability;
6.7. withdraw consent at any time;
6.8. lodge a complaint with the UK supervisory authority – ICO (Information Commissioner’s Office).
7. RETENTION PERIOD
7.1. Personal data is stored only as long as necessary for:
– order processing,
– legal obligations (e.g., accounting – usually 6 years),
– resolving disputes.
7.2. Marketing data is stored until the User withdraws consent.
8. LIABILITY
8.1. The Website Administration is responsible for ensuring data protection in accordance with UK GDPR and the Data Protection Act 2018.
8.2. We are not liable for disclosure of data that:
8.2.1. was already public before disclosure;
8.2.2. was obtained legally from third parties;
8.2.3. was disclosed at the User’s request or with their consent.
9. DISPUTE RESOLUTION
9.1. Before initiating legal proceedings, the User must submit a written claim for out-of-court resolution.
9.2. The claim will be reviewed within 30 calendar days.
9.3. If no agreement is reached, disputes shall be subject to the laws of the United Kingdom.
9.4. This Policy is governed by UK law.
10. ADDITIONAL TERMS
10.1. The Website Administration may amend this Policy without prior notice.
10.2. The updated Policy becomes effective upon publication on Markarts.uk, unless stated otherwise.
10.3. Questions regarding this Policy may be submitted through the relevant section of the Website.
10.4. The current version is available at www.markarts.uk/privacypolicy.
Updated “1” December 2025